I actually get embarrassed about it. It makes me self-conscious every time I post. I tell myself, “Look, people will self-select: some will be interested and some won’t; some will “like” or “plus” to be supportive; some won’t even really see it. Get over it. You aren’t going to make anyone do or buy anything they are not interested in. You have never had that kind of sales skill.”
The truth is, if I didn’t use social media as a means of promoting my work as an author or storyteller, I wouldn’t use it nearly as much. I would probably have made a choice between Google+ and facebook. I would still enjoy reconnecting with old friends and with family, as I have. I opened my first facebook account because I was still working full time, and the company asked people to as part of their nascent social media strategy. I looked at it, maybe, weekly.
Once I started self-publishing it became clear I had to learn about social media. I even had one e-marketing consultant directly say to me, “You need to not be afraid to let people know what you are doing. Let them make choices.” It was with great trepidation that I sent my first “friends and family” email, complete with a disclaimer at the bottom that made it clear that supporting me in my launch as an author was not a condition of friendship. Some weeks, like right after I have released a book, even I am tired of posts about me!